It's proof of popularity that the German footwear brand Birkenstock never wanted.

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In the fight against fakes, the shoemaker has been sending teams of undercover investigators with hidden cameras into what they say are counterfeiting factories.

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Birkenstock's CEO Oliver Reichert is aggressive. "We don't just punish the marketplaces or the resellers.

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We really go to the factories. Turkey, Philippines, China, wherever."

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Doane said, "You were sitting at your desk listening, at times blasting, music. It's not what you'd expect from a CEO."

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"Probably I'm not the average CEO," Reichert said. "I never tried to be average in anything."

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And Birkenstock has proved it's not average, either.

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If you haven't noticed, Birkenstocks are everywhere, revealing the toes (or, yes, socks) of not just the most unfashionable among us, but models and celebrities

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It's undeniable that Birkenstock is having a moment, nearly 250 years in the making.

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